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Uniden R4 & R8 Radar Detectors

Explainer Animation

 

Staying "within" the law while driving supercars through the desert, virtually, of course.
 

Uniden Radar Detector Animation  (3).jpg

I produced a 3D model of a car and applied its livery, all from two basic line drawings.
 

Tasks: 3D Modelling, Shading, Rigging, Animation and Rendering

Tools: Maya,Vray and After Effects / Premiere

Client: Uniden

Agency/Studio: Get Wright on It

Team Members:

Dean Wright - Producer / Creative Director

All CGi - Me

The animations we created for Uniden's latest radar detection products, the R4 and R8 models, were designed to showcase the products' capabilities in a visually stunning and captivating way. By drawing inspiration from the iconic film "Cannonball Run," we strategically placed speed limit signs and police hot pursuit cars along a one-mile stretch of CGI road, surrounded by a dynamic 3D desert landscape. This approach helped to create a memorable and attention-grabbing scene that perfectly showcased the products' features.

The stylized, high-end game finish we opted for allowed us to tell the story without the overhead of going fully photo-realistic, saving us time and money while still creating a unique and memorable look for the animations. By adding sound effects and music to enhance the overall experience, we were able to deliver a pair of animations that impressed and delighted both Uniden and their customers. 

Overall, the animations we created helped Uniden to effectively communicate the capabilities of their radar detection products to their customers and stand out in a crowded market.
 

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