Its all about the features and benefits. Its still the best toast I've ever tasted.
 

Tasks: 3D Modelling, Shading and Rendering

​

Tools: 3D Studio Max, Maya, Vray, After Effects

​

Client: AGA Rangemaster

​

Agency/Studio: Direct

​

Team Members:

Project Management - Chris Beatty

CGi - Chris Beatty

CGi & graphic design - Matt Rooke

Interactive development - Nick Beatty

​

I had the privilege of guiding a team of talented creatives in delivering a diverse range of projects for renowned cooker manufacturer AGA Rangemaster. Our collaborative efforts encompassed the creation of web-based product configurators, e-learning modules, and product-explainer animations.

​

These projects covered various subjects, including the demonstration of induction cooking and highlighting the superior cooking experience provided by AGA Rangemaster’s traditional cast iron range compared to conventional ovens. To ensure a comprehensive and engaging experience, I worked closely with AGA’s management team, contributing to developing strategies and crafting compelling narratives for the e-learning content.

​

Furthermore, I collaborated with our skilled developers, pushing technical boundaries to deliver innovative solutions that exceeded expectations. Combining our creative expertise and technical prowess, we successfully brought AGA Rangemaster’s vision to life, creating impactful and immersive experiences for their audience.

​

We used CGi to create AGA one of the first white goods configurators. It allowed customers to choose all the different aspects of their culinary investment and then provided them with a pdf data sheet that they could then use to order the desired specification. The app had around 2000 images covering every option of form and colour, and this was all before real-time interactions were a thing, so we really had to think outside the box to make it work, given the technology available at the time.

​