CJD PRN-100
Possible treatment visualisation for Prion desease
Medical Explainer Animation
After losing his mother to Sporadic Creutzfeldt-Jakob Disease (CJD), Chris volunteered his time and skills to support the Cure CJD campaign at the MRC Prion Unit at UCL’s Institute of Neurology.
Tasks: 3D Modelling, Animation, Shading & Rendering
Tools: Maya, 3DS Max, V-Ray and After Effects
Client: MRC Prion Unit at UCL
Year: 2017
Agency/Studio: Direct
As someone who has personally experienced the devastating impact of Sporadic CJD (Creutzfeldt-Jakob Disease) through the loss of his mother, our founder Chris felt a deep commitment to contribute to the Cure CJD campaign at the Institute of Neurology's MRC Prion Unit. In this spirit, he volunteered to create an informative animation promoting a promising new treatment called PRN-100 to the public and potential investors.
He had the honour of presenting the animation at the Institute of Neurology's MRC Prion Unit's annual conference. Speaking before an audience of 150 attendees, including esteemed Members of Parliament, he had the opportunity to shed light on the importance of PRN-100 and the urgent need for its advancement in the fight against CJD.
The animation garnered wider recognition when it was featured in a BBC Two documentary titled "Mad Cow Disease: The Great British Beef Scandal." Its inclusion in the documentary provided an invaluable platform to raise awareness about CJD and the groundbreaking research being conducted at the Institute of Neurology.
By leveraging the power of animation and media exposure, he aimed to contribute to the Cure CJD campaign's mission of increasing public understanding, fostering support, and attracting potential investors to accelerate the development of PRN-100.
