Introducing the latest milestone in this ongoing project: the enhanced official 3D Race Car Commercial/Creative asset for IndyCar. Developed in Blender 3D format, this asset is poised to revolutionise the creative landscape for race teams, media partners, and their affiliated creative teams.

Featuring meticulously crafted versions for both Speedway and Road Course aero configurations, this model offers creatives in the motorsport industry a substantial head start on their projects with less time focused on getting the car looking right and more time on creating the stories around it.

Originally constructed in 3DS Max in 2020 using the original Dallara-supplied CAD, the transition to Blender 3D, requiring meticulous polishing and the integration of new elements.

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The asset has already been used by the Andretti team for their 2024 livery and driver reveals.

Outcomes

• Ensured consistency of assets across series partners, teams, and commercial media
   

• Accurately reproduced the car to maintain visual quality control for IndyCar
   

• Streamlined production pipelines for teams and media to meet creative deadlines
   

• Elevated the overall presentation standards for various stakeholders across the series