Milwaukee Drills
Product Animations
Product excitement videos have never been so gritty, capturing raw energy and rugged durability.
Brick dust and drill bits.
Tasks: CAD Import and clean up. 3D modelling, shading, animation and Camera tracking. Rendering and stage one post-production
Tools: Maya, Vray and After Effects
Client: Milwaukee
Year: 2021
Agency/Studio: Expose Media
Team Members: Chris Beatty Design
I collaborated with Expose Media on a captivating series of projects, creating technical insight animations for Milwaukee, a renowned power tool manufacturer. Using the client’s CAD data, I explored their products and visually showcased their intricate inner workings.
One highlight was an explosive animation in which we meticulously dissected the product, revealing its internal components and mechanisms. I brought the reciprocation mechanism to life, demonstrating the intricate workings of a pneumatic drill in an animated sequence.
Additionally, I produced camera-tracked animations for a handheld drill. These animations provided an immersive view into the drill’s internal operations while in action, giving users a comprehensive understanding of its functionality.
