Holophane Denver
Product Visualisation and Animation
Helping one of the global leaders in street and interior lighting to illuminate their products.
Lighting is omnipresent. Products must excel in effectiveness, efficiency, and aesthetics. Those on the streets must also endure the rigors of nature and human activity, standing strong against both the elements and man-made challenges.
Tasks: 3D Modelling, Shading and Rendering
Tools: 3D Studio Max, Maya and Vray
Client: Holophane Europe
Agency/Studio: Direct
Team Members: Just me
The new VMAX-II street light by Holophane is highly adaptable and scalable for any highway environment. I produced over 50 product renders, showcasing the luminaire's internal components and configurations.
Working together with Holophane, a renowned global leader in lighting innovation and manufacturing, I have had the opportunity to contribute to their creative endeavours in various capacities. We have embarked on several virtual photoshoots to showcase their extensive product range.
Additionally, I have worked closely with their video production agency, Expose Media, creating captivating animations and videos that generate excitement around their products. Collaborating with Holophane’s advertising agencies, I also produced pre-manufacturing product renders. These renders are invaluable visual assets for brochures, online platforms, and other marketing and advertising materials.
Partnering with Holophane has allowed me to leverage my creative expertise to enhance their visual communications and effectively showcase their cutting-edge lighting solutions. It has been a fulfilling experience to contribute to their marketing efforts and help bring their products to life through engaging imagery and dynamic animations.
