Link Scooters
Product Visualisation
Super Pedestrian, a leader in micromobility, gave their new firmware upgrade a 3D treatment to promote their ground-breaking software update.
250,000 views within 24 hours on YouTube.
Tasks: CAD Import and clean up. 3D modelling and shading. Scene design. Animation, rendering, post-production and editing
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Tools: Maya, Vray, After Effects and Premiere
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Client: Super Pedestrian
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Year: 2021
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Agency/Studio: Direct
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Team Members:
Producer - Ross Ringham
All 3D production and Editing - Chris Beatty Design
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Link Scooters sought to promote their ground-breaking onboard software/firmware innovations for their micro-mobility products. Collaborating with the communications team and in-house industrial designers, we transformed their CAD data into animation-ready assets using Maya.
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We also constructed a stylised street scene featuring a dark background alley and visually striking “light walls” that allowed for flexible configuration on a shot-by-shot basis. This setup enabled us to showcase dynamic graphics and adjust the lighting according to the desired visual impact.
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Link launched The program on YouTube, generating an impressive 250,000 views on the first day. This enthusiastic response indicated a strong interest from the audience, highlighting the effectiveness of the animation in capturing attention and effectively conveying the innovative features of Link Scooters’ new onboard software/firmware.