Link Scooters
Product Visualisation
Super Pedestrian, a leader in micromobility, gave their new firmware upgrade a 3D treatment to promote their ground-breaking software update.
250,000 views within 24 hours on YouTube.
Tasks: CAD Import and clean up. 3D modelling and shading. Scene design. Animation, rendering, post-production and editing
Tools: Maya, Vray, After Effects and Premiere
Client: Super Pedestrian
Year: 2021
Agency/Studio: Direct
Team Members:
Producer - Ross Ringham
All 3D production and Editing - Chris Beatty Design
Link Scooters sought to promote their ground-breaking onboard software/firmware innovations for their micro-mobility products. Collaborating with the communications team and in-house industrial designers, we transformed their CAD data into animation-ready assets using Maya.
We also constructed a stylised street scene featuring a dark background alley and visually striking “light walls” that allowed for flexible configuration on a shot-by-shot basis. This setup enabled us to showcase dynamic graphics and adjust the lighting according to the desired visual impact.
Link launched The program on YouTube, generating an impressive 250,000 views on the first day. This enthusiastic response indicated a strong interest from the audience, highlighting the effectiveness of the animation in capturing attention and effectively conveying the innovative features of Link Scooters’ new onboard software/firmware.